AFRICA

An Author, Entrepreneur, Business Coach, and Business Planning & Strategy Specialist Building Bridges Across International Markets In today’s evolving global business landscape, successful entrepreneurship requires more than ambition. It demands strategic thinking, effective positioning, adaptability, and the ability to recognise opportunities beyond geographical boundaries. Aulinda Furtado, a Luso-Angolan entrepreneur, author, and business strategist, represents these qualities through her professional journey and commitment to helping businesses achieve sustainable growth. With an established professional background across multiple sectors of the African business landscape, Aulinda has developed expertise in business planning, strategic positioning, entrepreneurship, and organisational development. Her work reflects a clear vision: helping individuals and organisations build stronger, more competitive, and sustainable businesses. A Journey Rooted in Entrepreneurship and Strategic Thinking Aulinda Furtado’s professional journey reflects her passion for entrepreneurship and business development. As an author, entrepreneur, Business Coach, and Business Planning and Strategy Specialist, she brings together academic knowledge and practical industry experience. Her approach to business is centred on understanding the identity, capabilities, and long-term objectives of an organisation. She believes that meaningful business growth begins with a strong foundation, supported by effective planning, clear positioning, and informed decision-making. Throughout her career, she has focused on developing strategies that enable entrepreneurs and business leaders to navigate competitive markets while building organisations capable of achieving long-term success. FazTudo24: Building Business Opportunities Through Diverse Services Aulinda is the Co-founder and Managing Director of FazTudo24, an Angolan company specialising in a diverse range of services, including maintenance, repairs, renovations, electrical installations, plumbing, carpentry, furniture assembly, and the sale of construction materials. Through FazTudo24, she contributes to providing practical solutions across different service requirements while supporting business development within the construction and maintenance sectors. Leading a company operating across multiple service categories requires organisational planning, operational coordination, customer understanding, and a commitment to service delivery. Her involvement reflects her entrepreneurial ability to identify market needs and develop business opportunities around them. The SPM Code: Understanding Business Positioning Beyond entrepreneurship, Aulinda is also the author of “The SPM Code: The Secret Code of Positioning in the Business Market.” Her book explores the importance of business positioning and the strategic elements that help companies establish a meaningful presence in competitive markets. Business positioning plays a significant role in determining how an organisation communicates its value, differentiates itself from competitors, and connects with its target audience. Through her work, Aulinda highlights the importance of developing structured business strategies that support growth, strengthen market identity, and create opportunities for long-term sustainability. Her contribution as an author also reflects her interest in sharing business knowledge and encouraging entrepreneurs to approach their professional goals with greater strategic clarity. Academic Excellence and Professional Development Aulinda holds a Bachelor’s Degree in Business Management and a Master’s Degree in Business Planning and Strategy from Universidade Autónoma de Lisboa, Portugal. Her academic qualifications have provided a strong foundation for understanding organisational management, business development, strategic planning, and market positioning. Complementing her education is extensive practical experience gained through several years of working in the business sector. The combination of academic learning and professional experience has shaped her approach to business coaching and strategic advisory work, enabling her to consider both the theoretical and practical dimensions of business growth. Expanding International Horizons from Dubai Currently based in Dubai, United Arab Emirates, Aulinda is pursuing a strategic phase of international expansion. Her vision focuses on diversifying her business interests, strengthening her brands’ international presence, and developing meaningful professional connections between African, European, and Middle Eastern markets. Dubai’s international business environment offers opportunities for entrepreneurs seeking to establish cross-border relationships, explore new markets, and build global business networks. For Aulinda, this phase represents an important step towards expanding her professional reach and creating opportunities that connect different business communities. Her international outlook demonstrates the importance of adaptability, networking, and strategic thinking in today’s interconnected business environment. A Business Coach and Mentor with a Purpose As a Business Coach and Business Mentor, Aulinda is committed to supporting entrepreneurs and business leaders in developing stronger and more competitive organisations. Her philosophy is built around recognising the skills, values, and identity of every individual or organisation. She believes that effective positioning begins with understanding what makes a business unique. Once that foundation is established, organisations can develop strategies that communicate their strengths, reach the right audiences, and create sustainable opportunities. Her approach encourages entrepreneurs to think beyond short-term achievements and focus on building businesses with a clear purpose, strong foundations, and long-term direction. Redefining Leadership Through Vision and Sustainable Growth Leadership in modern entrepreneurship is not limited to managing operations or achieving financial milestones. It also involves creating opportunities, embracing change, developing people, and contributing to a stronger business environment. Aulinda Furtado’s professional journey brings together entrepreneurship, strategic knowledge, authorship, and international business ambitions. Through FazTudo24, her work as an author, and her business coaching activities, she continues to demonstrate the value of strategic thinking and purposeful business development. Her journey reflects an important message for aspiring entrepreneurs: sustainable success begins with clarity of vision, a willingness to learn, and the courage to pursue opportunities beyond familiar boundaries. Womaniean Magazine: Celebrating Aulinda Furtado Womaniean Magazine proudly celebrates Aulinda Furtado for her entrepreneurial journey, professional achievements, and commitment to business planning, strategy, and international growth. Her story represents the spirit of women who are continuously creating opportunities, developing businesses, and contributing to the evolving global entrepreneurial landscape. Through this feature, Womaniean Magazine recognises her dedication to strategic leadership and her vision of building meaningful connections across international markets. “True business growth begins when vision meets strategy, and ambition is supported by purposeful action.” Featured Personality Aulinda FurtadoAuthor | Entrepreneur | Business Coach | Business Planning & Strategy Specialist Business: FazTudo24Instagram: @businesscoachaulindafurtadoBook: The SPM Code: The Secret Code of Positioning in the Business MarketBased in: Dubai, United Arab Emirates Featured by: Womaniean MagazineFounder & Editor-in-Chief: Kavish BhardwajWebsite: www.womaniean.com Womaniean Magazine – Celebrating Women, Leadership, Entrepreneurship, and Inspiring Journeys Across the Globe.